Product & Business Development

Tourism Yukon's product and business development efforts, through workshops and counseling, focus on helping entrepreneurs and existing tourism businesses grow their products and services to meet the demands and expectations of visitors to Yukon. If you would like to discuss product innovation, marketing,  pricing and packaging, working with the travel trade, tourism 101, funding, tourism trends, Yukon visitor segments, land access or wilderness tourism etc., or just talk to someone about your idea to receive feedback, contact Tourism Yukon Product Development.  

Click here for more information, useful tools and additional resources to run a successful business.

The Product Development Partnership Program is a fund designed to support organizations to undertake tourism projects that provide broad based benefits to Yukon’s tourism industry and improve the quality of Yukon’s tourism products to maximize visitor satisfaction. Details of the PDPP can be found here.

Phone: (867) 667-3053
Toll free (In Yukon): 1-800-661-0408
Email: tirc@gov.yk.ca

or Visit

Department of Tourism & Culture
Government of Yukon
100 Hanson Street
Whitehorse, Yukon
Canada Y1A 2C6

Hours of operation: 9:00 a.m. to 4:30 p.m. Monday through Friday except for holidays