Canadian Tourism Commission launched SEC in Japan market by Ozgur Tore
The SEC launch took place at the Canadian Embassy, Tokyo, with 22 media reps and 49 tour operators in attendance. There is now a special Japanese SEC landing page on the trade website, detailing Collection members. Here, Japanese trade and media partners can download the content (text and/or images) they need. The launch detailed opportunities for both travel trade and media to incorporate the Collection into their output.
CTC-Japan also shared details on other activities in this market over the coming months, including the trade familiarization program for tour operators and travel agents, the Canada Specialist Program, Rendez-vous Canada 2012 and Showcase Canada-Asia. Latest statistics show demand for Canadian tourism has improved in this market, with gains bouncing back to original 2011 targets. Read full article