Tourism Yukon welcomes all trade partners to actively work with us to market the Yukon as a year-round leisure, MCIT and Sport Tourism destination. Here are the many ways we collaborate with trade partners to help raise awareness and communicate the uniqueness of a Yukon travel experience with your clients.
Yukon Vacation Planner
Published once a year, this helpful free Yukon travel guide will give you current information about vacation ideas, sites, attractions, travel activities and regional highlights. For more information please contact Erin Deacon at (867) 667-3012 or erin.deacon@gov.yk.ca.
Our comprehensive consumer Yukon travel portal www.travelyukon.com is a top source of information for trade and travel agents seeking complete visitor resources.
Co-operative Marketing Opportunities
Yukon Tourism recognizes the strength of the Canadian Tourism Commission, tour operators and wholesalers, airlines and third parties with national reach in key markets. Co-operative marketing partnerships are based on proposals submitted to Tourism. For North America including Mexico please contact Denny Kobayashi at (867) 667-8795 or denny.kobayashi@gov.yk.ca. For Overseas markets please contact Rod Raycroft at (867) 667-3532 or rod.raycroft@gov.yk.ca.
Familiarization (FAM) Tours (For Suppliers)
Every year Yukon Tourism, with the support of industry partners, hosts international buyers (i.e. Canada specialist agents and reservation staff, tour wholesalers and operators) in order to showcase the Yukon as a year-round destination and all it has to offer their potential clients. These tours are generally pre-qualified and in cooperation with our CTC and air carrier partners. They may also take place on an ad hoc basis, subject to consideration and approval based on strategic marketing direction and other factors.
Any market- and export-ready suppliers interested in potential familiarization tours should be prepared to offer their product on a complimentary or special discounted “fam” tour rate. By downloading this form and faxing it to (867) 667-3546 you will confirm your interest, including priority market interests, for future familiarization tour consideration. Please note that familiarization tours are a cost-effective means to showcase the Yukon and the development of itineraries is also based on product/market match, timing and the interest of the clients.
Trade Shows
Join us at one of the many travel trade shows Yukon Tourism participates in or visit upcoming trade events. Specifically, regularly attend the following shows:
January - CORROBOREE - Australia
February - AMERICAN BUS ASSOCIATION, March - ITB - Germany, SPOTLIGHT CANADA - United Kingdom
April or May - RENDEZVOUS CANADA - Canada
September - CONOZCA CANADA - Mexico
October - KANATA - Japan, SHOWCASE CANADA - North America
November - NATIONAL TOUR ASSOCIATION - North America, WORLD TRAVEL MARKET - United Kingdom
December - CITAP - Winter - Vancouver